Sri Lanka Tourism awarded ‘Most Popular Cultural Tourism Destination’ at GITF China
June 10, 2024
Sri Lankan members of tourism receiving the award from Chinese officials
Sri Lanka Tourism participated at the Guangzhou International Travel Fair (GITF – 2024), which is an annual event held as an important platform for all the Travel Industry participants across the world to meet, network, negotiate and conduct businesses in the Tourism sector in Southern China.
At the GITF, held in Guangzhou, China last month, Sri Lanka was also awarded as the most popular cultural tourism destination, which showed its success in portraying Sri Lanka as a land of Culture and heritage.
The first two days of the fair were open to the trade to hold B2B discussions and meetings and the third day of the event was exclusively dedicated to the public. (B2C). By participating at the GITF -2024, Sri Lanka was able to entertain both online and onsite privileges to maximize the brand visibility for the destination during the travel fair.
The Sri Lankan delegation consisted of 12 Industry stakeholders including Sri Lankan Airlines, along with Nalin Perera, Managing Director, Sri Lanka Tourism Promotion Bureau (SLTPB), and Mr. ChinthakaLiyanaarachchi, Assistant Director, SLTPB.
The Chinese market plays a crucial role in bringing tourists to Sri Lanka as it’s one of the main source markets for Sri Lanka Tourism. Due to the increase of Air Connectivity between the two countries, Chinese travelers find it more convenient and easier to travel for their respective purposes.